Beard oil, beard balm, and beard shaper all promise better beards — but what exactly does each one do, and which should you be using?
In this article, we break down the differences between these three popular grooming products so you can build the perfect beard routine for your style and goals.
What Is Beard Oil?

Beard oil is a lightweight moisturizing oil designed to:
- Hydrate and soften facial hair
- Reduce beard itch and dandruff
- Nourish the skin beneath your beard
It absorbs quickly and is best for:
- Short to medium beards
- Daily beard conditioning
- Dry or sensitive skin
What Is Beard Balm?
Beard balm is a thicker grooming product made from oils, butters, and waxes (like shea butter and beeswax). Its purpose is to:
- Moisturize and condition the beard
- Provide light hold for shaping
- Lock in hydration for longer periods
However, some men find it too greasy or heavy — and that’s where beard shaper comes in.
What Is Beard Shaper?

Odenson Beard Shaper is a lightweight styling cream designed to:
- Shape and control your beard with a natural finish
- Tame flyaways and frizz
- Offer medium hold without heaviness
It’s ideal for:
- Medium to long beards
- Men who want definition and clean styling
- Anyone who finds beard balm too waxy or oily
Comparison: Oil vs Balm vs Shaper
| Feature | Beard Oil | Beard Balm | Beard Shaper (Odenson) |
|---|---|---|---|
| Texture | Lightweight oil | Thick balm/butter | Lightweight cream/gel |
| Purpose | Hydration & softness | Moisture + light hold | Styling + medium hold |
| Hold Level | None | Light | Medium |
| Absorption | Fast | Slow | Quick-drying |
| Ideal For | All beard types | Dry or long beards | Shaping medium/long beards |
| Scent & Feel | Subtle, smooth | Greasy/buttery | Clean, controlled |
How to Use Each Product
Beard Oil

- Apply 2–5 drops into palm
- Rub between hands and massage into beard and skin
- Comb through for even distribution
Best used after showering, daily.
Beard Balm
If you're using a traditional beard balm:
- Scoop a dime-sized amount with your fingertip
- Rub it between your palms until it melts
- Work through your beard evenly, from root to tip
- Style and shape as needed
Note: We don’t sell balm at Odenson because many men find it too greasy. Our Beard Shaper offers a modern alternative.
Beard Shaper

- Squeeze a small amount into your hands
- Rub to warm and soften
- Work into beard and style as desired
Use on dry beard when styling or taming flyaways.
Can You Combine Them?
Yes — and it works even better.
- Use beard oil first to hydrate and nourish the beard and skin
- Follow with beard shaper to style and control the shape
This combo gives you the benefits of moisture + hold — without the greasy finish of traditional balms.
That’s why we recommend Beard Oil + Beard Shaper — and include them together in our Odenson Beard Care Kit, along with our Beard Wash to complete your grooming routine.
✅ Shop Beard Care Kit →
✅ Try Beard Shaper →
Final Thoughts
You don’t need every product — but knowing what each one does helps you build the best beard routine.
Want moisture, shape, and control without grease?
Start with Odenson Beard Oil + Beard Shaper and keep your beard looking its best every day.

