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The product

Hair Growth Kit — Roller, Serum & Cleanser

Odenson Hair Growth Kit

The Hair Growth Kit is a scalp routine for the man who has started to notice his hairline or crown in photos. One box holds three things: a 0.5 mm scalp roller, a Hair Growth Serum built around Capilia Longa (an active derived from turmeric) and GHK-Cu copper peptides, and a cleanser that keeps the roller clean. Roll over the thinning areas two or three times a week, then two or three pumps of serum, massaged in and left on, every day: about two minutes. Hair changes slowly, so the kit is built around 150 days, and so is our guarantee.

Features
  • 0.5 mm scalp roller
  • Hair Growth Serum with Capilia Longa, a turmeric-derived active, and GHK-Cu copper peptides
  • One 100 ml bottle lasts about 50 days at two or three pumps a day
  • Roller cleanser to keep the roller clean
  • Roll two or three times a week, serum every day: about two minutes
  • Formula approved for the EU and US markets
  • 150-Day Growth Guarantee
Benefits
  • Something real to do about a thinning hairline or crown, instead of checking the mirror and hoping
  • The roller helps the serum reach the scalp, so it doesn’t just sit on top of the hair
  • Everything in one box: no research into what works with what
  • Fits into any evening: two minutes, then done
  • No prescription and no pills
  • Low risk: follow the routine for 150 days, and if he sees no visible results, he gets his money back
  • Starting early means giving himself the best shot

Build your angle around a benefit. Bring in features as proof. A feature on its own is a spec — a benefit is why he buys.

4.6/5
People love it
average rating from our customer reviews
150 days
Growth guarantee
follow the routine for 150 days; no visible results, full refund
0.7%
Rarely claimed
of customers have ever asked for that refund
Black FridayChristmas

Black Friday & Christmas

One kit, two seasons. November is Black Friday. December is gifts. Each part below has its own scripts.

Turn any script into a Black Friday script

Black Friday, all of NovemberWe run Black Friday from November 1 to 30. Call it Black Friday in any video that runs in November. No Hair Growth Kit deal is set yet, so say "the Black Friday deal" and never a number or a percentage.
  1. Start from a regular script. Read the whole brief and pick an angle that works: your hairline in photos, the two-minute routine, the roller question.
  2. Mention the deal once early. Right after the hook: "And it's on the Black Friday deal right now."
  3. Say it again in the call to action. "Black Friday deal, link below."

Example

"I check my hairline in every mirror. This November I’m doing something about it."

  1. Close to the camera, in daylight: the spot you keep checking — the temples, the crown.
  2. Open the kit: "Roller, serum, cleanser. And it's on the Black Friday deal right now."
  3. Close on the first roll and two pumps of serum: "Two minutes a day. Black Friday deal, link below."
Text hook: Doing something about my hairline

Four Christmas gift scripts

The gift for the guy who checks his hairline in every mirrorShow the gift moment: wrapping it, handing it over, or him opening it, and get the real reaction. Keep price and discount out of these videos.

1. Every mirror

"He checks his hairline in every mirror. So this year, that’s the gift."

  1. Quick cuts, played for a laugh: him checking his hairline in the hallway mirror, the car mirror, a shop window.
  2. The wrapped box. He opens it, gets the joke, and laughs.
  3. Cut to him doing the routine in the bathroom mirror: "At least now he has a plan."
Text hook: The gift for the guy who checks his hairline

2. He pretended not to need it

"We finally figured out what to buy Dad, and he pretended not to need it."

  1. Dad opens the box: "I don’t need this."
  2. Later that night: you catch him in the bathroom, rolling and reading the steps.
  3. He notices the camera and grins: "Merry Christmas."
Text hook: We finally figured out what to buy Dad

3. Not socks again

"Every year he gets socks. This year his hair gets a routine."

  1. A pile of socks, then the kit box — it already looks like a present.
  2. He opens the lid and lifts out the roller.
  3. Close on him with the serum in the mirror: "Merry Christmas."
Text hook: Better than socks

4. The man who has everything

"He says he has everything. He didn’t have a plan for his hairline."

  1. Hand it over in the box.
  2. He reads the steps out loud: roll, two or three pumps, massage in, done.
  3. Close on him holding it: "Christmas, sorted."
Text hook: For the man who has everything

Inspiration from other brands

These are not our videos and not our products. They are ads by brands that sell hair serums and scalp routines for men, and each one has either run for months on Meta or is being run in many versions — the signs of an ad that sells. Watch how they open, how they show the hairline, and how they earn trust. Then do the same with our kit. All of them make claims we can’t make; take the scene, never the claim.

The angles and scenes are what you take. The product, the words, and the footage must be your own — never reuse another brand’s clip.
SØRENMen’s scalp serum, one man to camera

What they do.

  • Opens on a close-up of a thinning crown and the line “There is a version of you in your head”, before a word about the product.
  • One man in a white T-shirt in a plain room, talking straight to camera, with captions word by word.
  • Tells a small story that feels true: he noticed it in photos, then avoided photos, then wore hats at the gym and in family pictures. “I kept telling myself I didn’t care. I cared.”
  • Cuts away only to show the routine: the dropper on his scalp, the bottle on the bathroom counter.
  • Has run on Meta since July 2026, about three months, from the brand’s page and a creator’s page, in several copies.
Do this instead
  • Open on your own hairline or crown, up close, with one line about the man in the mirror and the man in your head.
  • Tell your own photo story: the picture where you first noticed it. Three short beats, no more.
  • Show the routine once, honestly: roll, two or three pumps, massage in, done — about two minutes.
  • Watch out: “My hair looks fuller than it has in years” and “your topicals never reached your follicles”. Never promise a result and never knock other products. Say you are giving it the full 150 days.
BodyWiseRoll-on hair serum, two-person skit

What they do.

  • Opens on a man in a cap with “Every man over 28” on screen: he names an age, and the viewer checks himself.
  • A two-person skit: he lists his worries one by one — hair in the shower, thin on top, a hairline moving back — and she answers each with a different product.
  • The turn: “How many products am I gonna have to use?” Then one product that does the job of four.
  • Shows exactly how it is used: rolled straight onto the thinning areas.
  • Has run on Meta since January 2026, about nine months, in two versions.
Do this instead
  • Get a friend, partner or brother to play the other part: you list what you worry about, they answer.
  • Make the turn about our box: roller, serum and cleanser in one kit instead of a shelf of separate products.
  • Show the routine in your own bathroom, in your own hands.
  • Watch out: she wears a white coat and quotes ingredient percentages. Never dress up as a doctor or pharmacist, never quote a percentage, and never name a prescription treatment.
Scandinavian BiolabsHair serum, text on screen, no voice

What they do.

  • No talking: every shot carries one short line of text, so it works with the sound off.
  • Opens on two crown close-ups side by side: “Month 1 vs. day 150. Same serum, same routine.”
  • Shows what daily use looks like: the bottle by the sink, the dropper, his fingers through his hair — “This is what actually sticking with it looks like.”
  • Ends on the guarantee: “150-day money-back guarantee if you don’t see results.”
  • The brand runs dozens of versions of its serum and guarantee ads on Meta at once (over 50 active when we checked); this cut started in October 2026.
Do this instead
  • Film the routine as small daily shots: the box on the counter, the roller, two or three pumps, your hand massaging it in. One line of text on each.
  • Close on our 150-Day Growth Guarantee, said plainly.
  • Film your day-one hairline now, in daylight, same light and same angle every time. It is only proof if it is yours and real.
  • Watch out: “Clinically tested. 93% saw reduced hair loss” and the side-by-side before and after. Never quote a study or a percentage, and never show a result that is not your own.
Nutrafol MenHair supplement, podcast clip

What they do.

  • Opens on a question on screen: “Afraid of losing my hair in my 30s. Any routines that actually work?”
  • A podcast host reads a listener’s question out loud — mid-thirties, thinning, “I don’t know what to do” — and the others joke about it.
  • The answer is personal: “I saw a bad picture of my hair months ago”, and he started “getting ahead of it”. His friends tease him, then back him up.
  • 42 seconds. It feels like a show, not an ad.
  • This cut started in October 2026 in two versions; Nutrafol Men runs at least eight ads at once on the same “start a routine” message.
Do this instead
  • Use the question as your hook: read it from your phone, or have a friend ask you, “Any routine that actually works for a thinning hairline?”
  • Answer it with your own moment: the bad photo, then what you do now — two minutes, roller and serum.
  • “Getting ahead of it” is our angle too: start early and give yourself the best shot.
  • Watch out: Nutrafol says “clinically proven” in its other ads. We never say that, and never “stops hair loss” or “regrows hair”.

Quick Tips

  • Show the hairline, not just the routine. Make it about the spot you keep checking: the temples, the crown, the hairline in photos. Film it close, in daylight.
  • Answer the roller question. “Does it hurt?” is the first thing men ask. Roll it on camera with light pressure and say how it feels, in your own words.
  • Roll, serum, done — one line each. Roll over the thinning areas two or three times a week. Two or three pumps of serum every day, massaged in and left on. Clean the roller after. About two minutes.
  • Real footage only. Film the box, the roller and the serum in your own hands, on your own hair.
  • Proof you can show honestly. Your own hairline on day one, in daylight, and the same shot after weeks of the routine. Never edit a result and never use someone else’s photo.
  • Say care, never cure. Never say it regrows hair, stops hair loss or is clinically proven. Never quote a percentage, never name DHT or hormones, and never compare it to minoxidil, finasteride or a transplant. Say it is a routine for your scalp, and that you are starting early to give yourself the best shot.
  • Close on the guarantee. The 150-Day Growth Guarantee is the strongest closer we have: follow the routine for 150 days, and if you see no visible results, you get a full refund.
  • Talk to the camera like a friend. Natural sound, no studio, no script voice. Roughly 20–40 seconds; no scene should feel like filler.

Things you can mention

Pick what fits, don’t force all of them.

  • A 0.5 mm scalp roller, the Hair Growth Serum and the roller cleanser, all in one box
  • Capilia Longa, an active derived from turmeric, and GHK-Cu copper peptides
  • About two minutes: roll two or three times a week, two or three pumps of serum every day, left on
  • One 100 ml bottle lasts about 50 days
  • 4.6/5 average customer rating
  • The 150-Day Growth Guarantee: follow the routine for 150 days; no visible results, full refund
  • No prescription and no pills
  • Formula approved for the EU and US markets
  • Free shipping in the EU and US
  • No Hair Growth Kit deal is set yet. Never mention a percentage or a price cut unless we tell you an offer is live.