Odenson Creator Center

Hair Preservation Shampoo

Sulfate-free daily shampoo with peptides

The product

Hair Preservation Shampoo — Sulfate-Free, with Peptides

Odenson Hair Preservation Shampoo

The Hair Preservation Shampoo is a sulfate-free daily shampoo for men who want to keep the hair they have strong and healthy-looking. Most shampoos are built to foam and clean, and the sulfates that make them foam also strip the scalp. This one cleans without stripping, and it is built around two active ingredients: GHK-Cu copper peptides and niacinamide. Sixty seconds of massage into the scalp, every day.

Features
  • Sulfate-free formula
  • GHK-Cu copper peptides
  • Niacinamide (vitamin B3)
  • Northwood scent — woody, clean, not overpowering
  • Made for daily use, on all hair types
  • Dermatologically tested
  • Approved for the EU and US markets
Benefits
  • Cleans without stripping the scalp’s natural oils
  • Hair feels stronger and less prone to breakage
  • A calmer scalp — less dryness and irritation
  • Hair looks fuller and healthier through the day
  • An easy swap — same shower, same minute, a better shampoo
  • Smells like a grown man’s shampoo, not a chemistry set

Build your angle around a benefit. Bring in features as proof. A feature on its own is a spec — a benefit is why he buys.

4.6/5
People love it
average rating from 59 customer reviews
89%
Stronger hair
of users say their hair feels stronger and less prone to breakage
76%
Calmer scalp
of users notice less scalp dryness or irritation
Black Friday

Turn any script into a Black Friday script

Black Friday, all of NovemberWe run Black Friday from November 1 to 30. Call it Black Friday in any video that runs in November. No shampoo deal is set yet, so say "the Black Friday deal" and never a number or a percentage.
  1. Start from a regular script. Read the whole brief and pick an angle that works: the back of the bottle, the two ingredients, the easy swap.
  2. Mention the deal once early. Right after the hook: "And it's on the Black Friday deal right now."
  3. Say it again in the call to action. "Black Friday deal, link below."

Examples

1. Read the back of your bottle

"It's Black Friday. Before you buy anything, read the back of your shampoo."

  1. Turn your old bottle around and point at sulfate on the label: "That's a detergent. It's what makes it foam."
  2. Swap in the Odenson bottle: "Sulfate-free, with copper peptides and niacinamide. And it's on the Black Friday deal right now."
  3. Close: "Go read the back of yours. Black Friday deal, link below."
Text hook: Black Friday: read the back of your shampoo

2. Two ingredients

"These are the two ingredients I look for in a shampoo now."

  1. GHK-Cu copper peptides: they help strengthen the hair fibers. Bottle in hand.
  2. Niacinamide, vitamin B3: it supports the scalp's natural barrier. Lather it into the scalp.
  3. Close: "Both in this one, and it's on the Black Friday deal. Link below."
Text hook: Black Friday: the 2 ingredients

3. The easiest swap

"The easiest thing I changed this year was my shampoo."

  1. The old bottle goes in the bin: "And the new one is on the Black Friday deal."
  2. In the shower: sixty seconds of massage into the scalp.
  3. Close: "Same shower, better shampoo. Black Friday deal, link below."
Text hook: The easiest swap I made

4. My one Black Friday buy

"I'm buying one thing this Black Friday. It's a shampoo."

  1. Unbox it: "It was on the Black Friday deal, so I finally switched."
  2. First wash: the Northwood scent, woody and clean.
  3. Close on the bottle in the shower: "Black Friday deal until November 30."
Text hook: My only Black Friday buy
Christmas

Four Christmas gift scripts

The gift he'll actually useShow the gift moment: wrapping it, handing it over, or him opening it, and get the real reaction. Keep price and discount out of these videos.

1. Dish soap Dad

"We finally got Dad to stop using dish soap on his head."

  1. Dad's shower shelf: the dish soap bottle.
  2. The wrapped gift. Dad opens it and reads the back.
  3. Dad in the shower with the Odenson bottle: "Best gift we ever got him."
Text hook: We fixed Dad's shower

2. The one he uses every day

"It's the one gift he'll use every single day."

  1. She wraps it and hides it.
  2. He opens it: the real reaction.
  3. Cut to his shower shelf, morning after morning: the bottle is there.
Text hook: The gift he uses every day

3. Not socks again

"Every year he gets socks. This year his hair gets something better."

  1. A pile of socks, then the wrapped box.
  2. He opens it and smells it: Northwood.
  3. Close on the bottle in his bathroom: "Merry Christmas."
Text hook: Better than socks

4. The man who has everything

"He says he has everything. He didn't have a shampoo made for his hair."

  1. Hand it over in the box.
  2. He turns it around and reads the back: sulfate-free.
  3. Close on him holding it: "Christmas, sorted."
Text hook: For the man who has everything
Examples

Hair Preservation Shampoo examples

What we’ve tried so far

We launched the Hair Preservation Shampoo recently, and we are still finding the angles that sell it. These four are what we have tried so far: our first creator ads, each run for a few days on a small budget on Meta. None of them is a big winner yet.

Treat them as starting points, not proof. Take a hook or a structure you like and make it better — or bring an angle we haven’t tried. That is exactly what we are looking for. When an ad proves itself, it goes here.
Two ingredients · straight to camera
  • Opens on a bold line about what is inside the bottle: “The two ingredients in this shampoo right here are absolutely changing the game for hair health.”
  • Names each ingredient and gives it one plain job: GHK-Cu copper peptides for stronger hair fibers, niacinamide (vitamin B3) for the scalp barrier and moisture.
  • Ties it to himself: he cares about his hair and wants to keep his hairline looking good.
  • Talks straight to camera like a friend, with natural sound.
  • Ends on a direct call to action: “Click that link down below.”
Read the label · personal story
  • Opens on a confession: he used the same shampoo for ten years and never read the back.
  • Finds the word on the label — sodium lauryl sulfate — and explains it simply: a detergent, the reason the shampoo foams.
  • Makes it personal: he is the guy noticing more hair in his hand in the shower.
  • Stays honest: “I’m not saying my old shampoo was the reason, but it might have been part of it.”
  • Ends by handing the test to the viewer: “Go look at the back of yours.”
Old shampoo vs new · fast cuts
  • Opens on a warning hook that promises to show the viewer something before it is too late.
  • Holds up his old shampoo and points to sulfate on the label.
  • Swaps to the Odenson bottle: no sulfates, copper peptides and niacinamide instead.
  • Shows the product in his hand and being rubbed into his scalp — shots he added after our feedback.
  • Watch out: it says sulfates “destroy your hair” and “cause serious thinning”. We can’t say that. Say “sulfates strip the scalp’s natural oils” instead.
Check your bottle · direct order
  • Opens on an order to the viewer: go to your shampoo bottle right now and look at this label.
  • The best hook rate of our first shampoo ads — the most people stopped scrolling on this one.
  • Moves fast: the label, the switch, the two ingredients and what they do.
  • Ends on a clear call to action: “Go get Odenson right now.”
  • Watch out: it calls sulfate “a leading cause of hair loss”. We can’t say that. Keep the hook, change the claim.

Inspiration from other brands

These are not our videos and not our products. They are ads by other brands that sell a shampoo for thinning hair, and each one has either run for months on Meta or is being copied into many versions — the signs of an ad that sells. Watch how they open, how they show the shampoo in use, and how they earn trust. Then do the same with our shampoo. Several of them make claims we can’t make; take the scene, never the claim.

The angles and scenes are what you take. The product, the words, and the footage must be your own — never reuse another brand’s clip.
DS LaboratoriesThinning-hair shampoo

What they do.

  • Opens on social proof, not on the product: “the shampoo taking over TikTok”. The viewer stays to find out what everyone else already knows.
  • Fast cuts between real people using it: a woman holding both bottles, a pump into the palm, a man pulling a face in the shower, a head full of lather.
  • Shows the shampoo in use far more than on a shelf — poured into the hand, worked into wet hair.
  • Puts the proof on screen in big type: a study percentage and “over 1 million users”.
  • Has run on Meta since December 2025 — about ten months, a strong sign it sells.
Do this instead
  • Open on a line that is true for us: “The shampoo I keep getting asked about”, or “the swap I made this year”. Never borrow a number we don’t have.
  • Film many short shots of the product in use: the pump into your palm, lather into the scalp, the rinse. Two or three seconds each.
  • Use our real numbers as on-screen text: 4.6/5 from customer reviews, 89% say their hair feels stronger, 76% notice a calmer scalp.
  • Watch out: “decrease in hair loss” is a claim we can’t make. Our numbers are about how hair and scalp feel.
DS LaboratoriesCreator review, men

What they do.

  • Opens on two bottles side by side and a pour of each on the table. The viewer wants to know which is which.
  • Holds them up, points at the label and explains the difference like a friend who did the research.
  • Moves into his own shower, filmed from above, and lathers it into his scalp in real time.
  • Puts the ingredient list on screen while he talks about it.
  • Ends with towel-dried hair, a hand through it and a thumbs up. The brand runs it in several lengths, from one to three minutes: long works when it teaches.
Do this instead
  • Put your old shampoo and ours side by side, pour a little of each, and read both labels: sulfate on one, copper peptides and niacinamide on the other.
  • Film the whole wash from above in your own shower: the pump, the lather, sixty seconds of massage into the scalp.
  • Show the back of our bottle while you name the two ingredients, one plain job each.
  • Close on your hair after: run a hand through it and say how it feels. Never say it grew back.
ParticleMen’s shampoo, testimonial

What they do.

  • One man, one bottle, straight to camera in his own bathroom, with a big caption on every line.
  • Opens on his own worry, in his own words, so men with the same worry stop.
  • Cuts to the shower: product in his hand, lather on his head.
  • Adds small human details that make it believable: “the smell is fantastic”, “when I’m brushing it, it tends to hold a little more texture”.
  • Closes on a simple end card: free shipping and a money-back guarantee. It has run on Meta since May 2026.
Do this instead
  • Film yourself in your own bathroom with the bottle in your hand, and talk about how your hair feels, not about science.
  • Give one small real detail of your own: the Northwood scent, how your hair feels when you dry it, how your scalp feels the next morning.
  • Show the shower: lather into the scalp.
  • End on what we offer: free shipping and the 60-day money-back guarantee.
  • Watch out: “it promotes hair growth” and “it increases hair thickness” are claims we can’t make.
Spartan (SPRTN)Peptide shampoo, men

What they do.

  • Opens on a customer’s comment: “Add copper peptides to Spartan and I’ll buy it.” The whole ad is the answer to it.
  • The first shot is strange on purpose: blue powder poured over the bottle. It stops the scroll.
  • Then “We listened”: a man at a laptop, the new bottle, the ingredients placed around it.
  • Each ingredient gets a 3D close-up of the scalp and the hair, so the science is something you see.
  • Started at the end of August and already runs in more than fifteen copies on Meta: a brand scaling an ad that works. The ingredient it made the news is one we already have: copper peptides.
Do this instead
  • Answer a real question on camera: “What’s actually in your shampoo?” Read it off the back of our bottle.
  • Make the ingredients something you see: the bottle in hand, the back of the label, then lather into the scalp while you name copper peptides and niacinamide, one plain job each.
  • Find one first shot nobody expects: lather building in slow motion, the bottle under the shower stream.
  • Watch out: they say it blocks DHT and regrows hair. We never do. Copper peptides help strengthen the hair fibers — that is what we say.

Quick Tips

  • Open on the label. Three of our four first ads open on the back of a shampoo bottle and the word sulfate. The viewer can check his own bottle right now, so he stays to hear why it matters.
  • Two ingredients, one job each. GHK-Cu copper peptides help strengthen the hair fibers. Niacinamide supports the scalp’s natural barrier. Say it in one line each — that is enough.
  • Put the product in use. Bottle in hand, lather in the hair, massage into the scalp. A shampoo held up to the camera proves nothing. One of our first ads added these shots after our feedback.
  • Say what it does, never what it cures. Never say it stops hair loss, regrows hair, or that sulfates cause hair loss or thinning. Our first ads said sulfates “destroy your hair” and are “a leading cause of hair loss” — don’t repeat that. Say sulfates strip the scalp’s natural oils, and that your hair feels stronger.
  • Speak from your own experience. “I never read the back of my shampoo” works because it is true for most men. Doubt is fine — “I’m not saying it was the reason” made one of our ads more believable, not less.
  • Talk to the camera like a friend. All four of our first ads are straight to camera with natural sound. No studio, no script voice.
  • Short and tight. Roughly 15–30 seconds. No scene should feel like filler.

Things you can mention

Pick what fits, don’t force all of them.

  • Sulfate-free
  • GHK-Cu copper peptides and niacinamide (vitamin B3)
  • Made for daily use, on all hair types
  • Northwood scent — woody and clean
  • Dermatologically tested
  • Free shipping on all orders
  • 60-day money-back guarantee
  • No sale runs on the shampoo today. Never mention a percentage or a price cut unless we tell you an offer is live.
Odenson · Creator Brief · Hair Preservation Shampoo · General brief